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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, January 19, 2007

A prestigious looking magazine

New Outlook/Nouveaux Horizons is a 50-plus lifestyle magazine that is part of Sears Canada's loyalty program (formerly Mature Outlook) – good idea to change the name!

The program is available to Sears customers over the age of 50, and is designed to drive purchases at Sears stores and with Sears’ partners, as well as develop customer loyalty. It is published four times per year.

It is an interesting concept that Sears is now extending to the under-50s. Dick Stroud

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