MAC taps into consumer desire for realistic role models

Well that is what the headline of the article said about MAC’s decision to use Raquel Welch as a new ‘icon’.

The company said it started the ‘Icon' range in order to pay tribute to the many cultural icons. Welch was selected by the company as the fourth icon due to her ‘international film star status' and for her representation of ‘the diversity of ethnicity in terms of her heritage'. Come on MAC, who are you kidding?

Now Raquel Welch might be many things but ‘realistic’ is not one of the words I would use to describe her. I thought she was more ‘realistic’ in Planet of the Apes. Dick Stroud