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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, January 25, 2007

Lawyers do have a sense of humour

This has nothing to do with the 50-plus. It is an article (In MIT Technology) proving that some business people (lawyers no less) still have a sense of humour. This an edited version.

A Vancouver-based blogger has put up a one-page site, GetAFirstLife.com, that imitates the look of SecondLife.com but promotes a real-life existence where you can work, reproduce and perish -- all for free.

The site includes a logo that's a modified version of Second Life's with a link. In most instances this behaviour invites a “cease-and-desist letter” - the type of things lawyers send threatening lawsuits if a site doesn't pull down objectionable material.

Ginsu Yoon, a lawyer for Second Life, did contact the blogger with the legalese of a standard nastygram -- Internet slang for a cease-and-desist letter -- but went on to say that ''your invitation to submit a cease-and-desist letter is hereby rejected.''

The letter even gave the blogger a ''nonexclusive, nontransferable, nonsublicenseable, revocable, limited license'' to use the modified logo on T-shirts he sells.

The owners of Secondlife.com wrote: “We are well-known for having strict hiring standards, including a requirement for having a sense of humor, from which our lawyers receive no exception.''

Brilliant. Dick Stroud

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