Great piece of age neutral advertising

Sometimes companies are lucky in choosing the right person to sponsor at the right time.

Land Rover (a car manufacturer of 4X4s) supported Zara Philips, who won the World Champion 3 day eventing (horse jumping) competition. The other thing about Ms Philips is that she won the BBC sports personality of the year. One final thing – she is the Queen’s granddaughter. Now that is a sure way of attracting a lot of publicity.

A company could have all this good fortune and still screw-up its advertising. Land Rover (bravely in my view) came up with this ad. Miss Philips sits in a long mud-splattered Roberto Cavalli dress with a plunging neckline under the headline "Beautifully Poised". A great bit of age neutral advertising. Dick Stroud