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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, January 10, 2007

Gap on the block


Poor old Gap looks like it might sell itself. This is the essence of the article in BusinessWeek. It would be a great shame if its Forth & Towne brand were to be scrapped. It is a brand with real style.

Perhaps if Gap had moved a bit earlier and with greater commitment, like Marks and Spencer in the UK, and focused on the older audience things might have been different. Dick Stroud

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