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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, January 20, 2007

Eating for Two keeps running


Pillsbury was one of the first food companies to understand that changing demographics affects cooking/eating requirements.

The Cooking for Two campaign has been running ever since I started this blog. I keep getting the e-newsletters and the food still looks as unappetising and unhealthy as it did at the beginning.

Either this marketing pitch is still working for Pillsbury or the company’s marketing inertia lets it just keep churning. Dick Stroud

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