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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 29, 2007

‘Cosmetic’ 50-plus products


No I am not talking about cosmetics, as in obscenely expensive lotions and potions, but the products that wrap themselves in a “50-plus” title but are really just the plain old product with a new name.

The Sunday Telegraph (sorry no online version) investigated the way that many UK banks are offering “50-plus” accounts.

On close (well not even close) inspection they are no more than the banks' standard product with a bit of 50-plus spin.

Abbey is the latest bank to offer such an account. The rate of interest it offers is lower than piles of other banks. This is shoddy marketing. Dick Stroud

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