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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, January 03, 2007

Boomergirl.com - A classy new web site

When I first read the news item about “middle-aged women now have a web site they can call their own” I had my usual thoughts of - "not another one".

I still retain my doubts about the real level of consumer demand age portal web sites, but,if they are going to work they will be focused on women and will be professionally produced and will have content of substance.

Boomergirl seems to tick of these boxes. Have a look for yourself or watch the interview with the editor. Dick Stroud

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