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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, January 20, 2007

Boomer health mistakes = marketing opportunities


This is a must read article in Forbes about the mistakes that Boomers make about their health. I am sure the content has more to do with producing a readable article than being a piece of academic research, but I suspect the findings are not that far off the mark. Make sure you have a look at the mini slide show. Dick Stroud

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