The 50-plus like TV

Baby Boomers are willing to embrace and purchase today's emerging entertainment offerings, according to the findings in TV Land's Joy of Tech Study that showed TV entertainment is the key driver for Boomers adopting new media technologies.

This rather rambling press release gives some (not many) details of the research and its conclusions. It contains the mandatory catchy name (digital nest) and acronym (4Cs). Just to ensure it doesn’t stand out from the crowd the press release keeps referring to ‘”the research” but gives not indication how to obtain a copy. Finally, TV Land illustrates how important it perceives the research by not adding the press release to its web site.

Unless I am missing something the research concludes that – there are lots of Baby Boomers with lots of money and they are not techno-illiterates – they like watching TV and are willing to pay for decent programming and entertainment equipment. Now why didn’t they just say that! Dick Stroud