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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, December 22, 2006

Last factlet of 2006

According to this article, about the research company Verdict, one of the biggest growth sectors in online shopping in the UK is among the over-50s. Their numbers almost doubled to 2.7 million users between 2004 and 2005. They also spent more (47%). That is equivalent to £458 per head. Dick Stroud

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