Interactive TV (iTV) where do you go from here?

I have never ‘got’ iTV. I know how to view the ads on my TV but I could never be bothered. Let’s put that another way. I never could see the point – the return was never worth the time and effort.

I point this down to and age thing. Well, it looks like I am not the only person (of any age) who doesn’t bother to watch the ads.

The marketing head of Honda, a company that has been a leading user of iTV, recently said: “ITV hasn’t moved on as quickly as I would have liked”. A bit of an understatement.

When you look at the household reach of the campaigns run this year it is not wonder why companies are finding more effective ways of reaching their audiences. Dick Stroud