Here we go. Predictions about the 50-plus in 2007

This is the time of the year when marketers move swiftly from having their Xmas party to listing the outlandish, obvious and most PR catchy predictions about the coming year they can dream-up.

This is a good example of the genre. So what can we expect in 2007?

Safety/Envirohats. Boomers will be fully protected by envirohats that generate a clean, toxin-free mini-atmosphere treated and balanced to individual requirements.

Housing/Micro developments featuring streets based on niche interests - marathon mews, aerobic avenue, song street, hiking heights, golf grove, tennis terrace.

And so it goes on. Ahhhhhh. Methinks this list might be a joke – but it is December not April? On second thoughts it is a spoof list - well done! Dick Stroud