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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, December 19, 2006

Forget Chinese adoption if you are single, obese or over-50s

China, the largest source of overseas children adopted in the U.S.plans to bar would-be parents who are obese, single or over 50, according to notices posted on the Web sites of three leading U.S. adoption agencies.

Anybody with a body mass index more than 40 the blind or severely nearsighted and those who have taken depression or anxiety medication in the past two years need not apply.

It is a strange bundle of ‘disabilities’ (fat, nearsighted, depressed, single and 50-plus). I don't know what the marketing significance is but I am sure there is one. Dick Stroud

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