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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, December 16, 2006

Florida’s unfair reputation


Whenever anybody talks of Florida there is normally some reference to it being the old people’s state.

Indeed it does have the greatest number of over-65s but not by that many. The chart shows that 16.8% of the state’s population is 65+ but then Pennsylvania and West Virginia are only 1.5% behind. So yes Florida does have a lot of older people, but so do lots of other American States. Dick Stroud

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