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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, December 03, 2006

Factlet of the day


Nearly half (46%) of Apple's base (in the US) is age 55 and older, almost double the share of average home PC users (25.2%). Gateway has the lead among the 18-24 year olds. These numbers come from a press release issued by Metafacts. Dick Stroud

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