• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, December 23, 2006

Eco-aware 50-plus



It seems that the UK has got the ‘green bug’ in 2006, with more than half of the public saying they recycled more and thought more about protecting the environment in the past year. The survey showed that just over 50% of respondents said they had increased recycling of household and started to turn off lights and electric appliances to help reduce their carbon footprint. Well that will make a fat lot of difference being the equivalent of about 30 minutes of China’s energy use.

I think we can discount the usefulness of the conclusions – what is interesting is that the report found that the over-50s were the most eco-aware and conscious of energy use. The next time you see a property with its own wind generator you are on a good bet that the owners are 50-plus. Dick Stroud

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home