Books for aging eyes
The quandary for companies seeking to create 50-plus friendly products without trampling over older egos and vanity is illustrated in this article about publishing books in a larger format. Dick Stroud
Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
Skype Name: dickstroud
News, views and opinions about the most powerful group of consumers - the 50-plus market.
The quandary for companies seeking to create 50-plus friendly products without trampling over older egos and vanity is illustrated in this article about publishing books in a larger format. Dick Stroud
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