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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, December 08, 2006

Aaaaah a retirement planner!


An outfit call Doremus has been poking around a bunch of Boomers to learn about their attitudes to retirement. They found that: they (Boomers) are optimistic about retirement but most have not planned for it and are frightened by the process of planning.

The bit of the press release that made me laugh was the observation that when asked to choose a photograph that summed up how they felt about planning for retirement they group chose photos with scenes that depicted fear and stress.

Why does that not surprise me? Dick Stroud

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