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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, December 06, 2006

50+ = Discount

What a simple sales proposition. If you take out the group of 50-plus who can’t be bothered to shop for discounted products and those who don’t want to face the big ‘50’ it still leaves a lot of the older population for whom this proposition has value.

I am delighted that the UK company seniorsdiscounts is still plugging away to capture this market. Dick Stroud

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