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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, November 15, 2006

Things are happening in the Netherlands

Thanks to Arjan in't Veld for telling me about this development.

Philips Electronics has opened something it has called its ExperienceLab at the High Tech Campus in Eindhoven. This contains a HomeLab (to help Philips understand how people deal with new technologies in a home) and one called ShopLab (testing technologies in the retail environment)

The ‘Lab’ that interested me is CareLab, which is all about understanding how to bring interactive healthcare systems and services into the home environment. Lots of money to be made in this area in the coming decades. You can read all about it in this press release. Dick Stroud

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