One size fits all?

Last week I was presenting at a conference that was all about the 50-plus and the teen markets and their importance to arts organisations. In addition to being an excellent way of spending a day it was fascinating to hear about the teen market. You would be surprised at the similarities they have with the 50-plus market - not in the way teens behave (pretty obviously) but in the way that arts organisations should behave towards them.

My presentations are available on my web site.

The person giving the presentations about the teen market was Ian Douthwaite who is the MD of Dubit. It is well worth looking at his two web sites. The Community site and the Corporate site Dick Stroud