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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, November 13, 2006

mydecide - not sure what it does but it sounds good


I quote.

MyDecide is a community-driven decision making engine that helps adults make well-informed decisions about major lifestyle issues such as health, wealth and family. The myDecide service leverages leading Web 2.0 technologies to build communities that help people connect with others with similar experiences, organize their own research and thinking, and interact with vendors on their terms. Expected to have broad availability in early 2007, the service represents the spirit of the Web 2.0+ era by making Search more actionable, fostering a culture of generosity and extending the usefulness of the Web to the Boomer and Silver-Surfer audience.

I don’t claim to understand what the company’s press release is all about or indeed what mydecide is expecting to provide – but it sounds pretty impressive.

The 50-plus with their own community-driven, Web thing, which operates in the Web 2.0+ era. Must be good. Why not sign-up on the web site and you can discover for yourself what it is all about. Dick Stroud

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