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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, November 27, 2006

Is TV's youth obsession backfiring?

This is an interesting article about advertising and age in the US.

This is one of the factlets from the article.

Advertisers will pay a premium for young viewers: $335 for every thousand people in the 18-to-24 age range that a network delivers. Viewers aged 55-to-64 are worth only $119 for every thousand, according to Nielsen Media Research.

Chuck Nyren has also written about this article and in addition looked at how the article’s headline changed as it was reported in different newspapers. What started off as an issue with youth rapidly changed into a problem for older people (e.g. Baby boomers piqued at TV's youth obsession).

Definitely worth reading the article and Chuck’s blog (21st Nov). Dick Stroud