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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, November 20, 2006

Films made for the over 50s

A few months back I met the film director Steven Woodcock. Like many other areas of life, the over-50s don’t get that much attention – films is no exception.

Steven makes movies that are aimed at mature viewers, particularly those in the 50 to 75 age group. As Steven says, the films will appeal to any:

right-thinking person who recalls nostalgically the age of steam and chrome-bumpered cars. What does this mean? It means that our films respect traditional values and will appeal if you care to remember when life in this country was safer, slower, and more respectable.
Have a look at Steven’s new web site where you can purchase the DVDs of his films online. He is the sort of guy who deserves to do well – I wish him the best of luck. Dick Stroud

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