Factlet of the day
The median viewer age for the top 20 programs on the US broadcast networks, during premiere week, was 50.3 years old. Even the dopiest media planner cannot ignore this statistic. Dick Stroud
About Dick Stroud
Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
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Skype Name: dickstroud
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