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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, November 29, 2006

Factlet of the day - music sales

Figures compiled by the Recording Industry Association of America show that consumers over 45 accounted for 25% of music sales last year, more than twice the share of any other age group, and up from 15% a decade ago. The over-50s were responsible for 24% of the music industry's online sales. Dick Stroud

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