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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, November 28, 2006

Campus Continuum

This company focuses solely on developing, marketing, and operating university-branded 55+ Active Adult Communities that are tightly integrated with their academic hosts.
Campus Continuum offers older people: “One-stop shopping for stimulating intellectual, cultural, social, volunteer, part-time work and wellness opportunities--on and off campus, within an intergenerational setting”.

The academic institution gets recurring revenues and an equity interest in the projects, depending on their contribution to the venture. Contributions can include any combination of land, access to courses and campus events, access to alumni and other prospective residents and, optionally, investment dollars.

There is a well defined group of older people looking to retire or buy a second property near to or on a campus. This company looks like it can help colleges make some cash out of this requirement. Great idea. Dick Stroud

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