Another US based 50-plus marketing consultancy

It is always great to see another consultancy or agency that is targeting the 50-plus (in the US it will be Boomers).

Fleishman-Hillard has launched a sub-practice that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation. FH Boom offers research, training, program assessments, creative strategy and insider intelligence on marketing to boomers.

FH Boom is lead by one of the authors of a fantastic book called Boom (Carol Orsborn) that is all about marketing to Boomer women.

FH Boom is headquartered in the Washington with a strong west coast presence and representation throughout Fleishman’s global network of 80 offices. I wish them good fortune. Dick Stroud