Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
Skype Name: dickstroud
News, views and opinions about the most powerful group of consumers - the 50-plus market.
The European Interactive Advertising Association Europe has published (free) an interesting report about the state of the online world in Europe. Worth a look but don’t expect any commentary or analysis of online users older than 34. Dick Stroud
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