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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, November 22, 2006

60-plus book


In the next couple of weeks a new book about the 60-plus will be hitting the US book shelves. No more of this 50-plus stuff, this one is about grownups.

I have to be honest this is a bit of plug since it contains a chapter from yours truly. In spite of that it excellent. It is just being loaded onto Amazon. You can read the details of the book on the publisher’s web site. Dick Stroud

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