Pictures of molars

When dredging around the farthermost reaches of the Web you come across the weirdest of stuff. There are not too many Brits who can claim they have just read an article from the US’s Dental Economics Magazine.

The article is supposed to be an idiot’s guide to generational marketing. It rehashes the usual nonsense about generational stereotypes and then goes on to interpret them from the Dentist’s perspective.

This is the advice it gives when dealing with Boomers. Build a relationship and create a personal experience for each patient. Make them feel special using exclusivity - greet them personally, send birthday cards, and note their personal preferences when they visit your practice. This doesn’t seem bad advice when dealing with any generation.

The really weird advice is the following.

Most importantly, create an experience and a sense of individuality around your practice. Create a psychological reward for visiting the dental office. For example, acquiring extraoral and intraoral images in your practice-management software creates an educational opportunity for Boomers to view enlarged, detailed images of their own teeth in the operatory. Boomers are interested in exploring and collecting experiences, so make visiting your practice an interesting experience ... an experience they would like to have.

Can you believe it? The advice for dealing with boomers is to give them a picture of their teeth. Words fail me. Dick Stroud