New Boomer marketing newsletter (US market)

Matt Thornhill is one of the most visible and vocal people working in the US Boomer Marketing Industry.

Matt runs a company call The Boomer Project that researches the Boomer market and in his own words: “Help marketers and their advertising agencies better understand the mind-set of Baby Boomers over the age of 50 - we then help them develop strategies and tactics for reaching them with messages they'll respond to”.

The output from Matt’s research is now available in a monthly, 8-page, 4-color PDF newsletter that contains articles, interviews, analyses and research findings.

I don’t agree with everything that Matt has to say but he talks a lot of sense and has a great feel about the Boomer Market. He has made the first edition of the newsletter available from web site. Well worth reading.Dick Stroud