Grand – the official magazine of grandparents

I have just read a copy of the ‘official’ magazine of grandparents. Maybe the unofficial edition is more interesting?

There were some interesting facts in the blurb about the magazine’s advertising pitch:

91% are female
The average age is 57
Median household income $60,000
25% of all Americans are grandparents
Average age of new grandparents is 47

I was amazed at the skew towards a female readership and the age of readership (i.e. younger than I would have thought). From the size of the market you can certainly see why a magazine is targeting this group of people. Dick Stroud