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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, October 12, 2006

Geriatric MySpace


Half of the MySpace users are 35 or older, according to comScore Media Metrix's analysis of its U.S. Internet traffic measurements. Only 30 percent are under 25 despite

The 35-54 group has grown to 41% from 32% a year earlier. The 55+ represent 11% of visitors.

The study was based on comScore's regular panels for measuring Internet audiences, rather than MySpace's registration information, where users often lie about their age. The Nielsen/NetRatings numbers show a slightly lower uptake of the 55+.

Methinks the site will not retain its youth appeal when you are just as likely to communicate with your parents (even grandparents) as your own age group. Dick Stroud

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