A few more words to forget

There is an old marketing consultancy adage that says: “if you can’t think of anything sensible to say then invent a new word”.

This article about timesharing has more than its fair share of daft terms.

How about these for starters.

Demobrandics - further segmentation of the baby boomer market

Glocalization – major brands will start developing brands in new markets worldwide but will adapt their brands and products to local cultures.

Maxi-vacs – the replacement of one dimensional marketing tools with multimedia technologies allowing customers to use all their senses to learn about the product.

E-mmunities – websites will become more user friendly, interactive and focused on lead generations.

What makes me think these words will end up in the dustbin of daft marketing terms? Dick Stroud