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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, October 15, 2006

Boomer Wealth – Beware of the median

If you are interested in the way that wealth is distributed among baby boomers then this is an article you should read. It is about the US but the same principles apply in all countries.

The marketing pundits oscillate between believing boomers are poorly prepared financially for their retirement and will spend their later years in poverty and those we think they are well placed financially – certainly compared with younger generations.

Journalist and many marketers are much happier dealing in broad generalizations rather than digging into the entrails of the statistics and details of means, medians and distributions of net worth.

If you want to really understand what is is likely to happen to boomer’s wealth then this article from AARP’s Public Policy Institute is for you. Dick Stroud

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