Boomer Brains

What interesting Web sites.

How ageing impacts cognitive abilities and what this mean to everything from designing online channels to product design is something marketers should understand but few do. It is very rare to find web sites tackling the issues of the brain and memory.

I am not sure how to describe Brain Based Business and Brain Boomers. Much easier for you to go and look yourself.

If you need any convincing of the importance of aging and the brain you should read this study from MetLife Mature Market Institute that showed a remarkably high number of boomers having concerns about their memory.

I reckon the memory business is set to thrive. Dick Stroud