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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, October 24, 2006

Assistive Technologies

Why does Wal Mart or Tesco not have a section of their stores dedicated to assistive technologies (i.e. technologies that assist people who have some form of disability resulting from illness or ageing)? You will find aisle after aisle of baby food and baby stuff but not a single shelf selling magnifying glasses or large screen mobile phones.

Since we all get old at some stage it is strange why the retail sector has not catered for this market. My guess is that ageing, more importantly the effects of ageing, is something we don’t want to be reminded about when we are doing our day-to-day shopping.

Well maybe things are beginning to change. Have a look at these details from AARP about assistive products. It also looks as if Microsoft is getting in on the act. Dick Stroud

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