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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, September 18, 2006

What is bad for young people is bad for us all!

Young people (The IPOD Generation) face a 50% tax burden

Reform (an independent think tank) has today issued a new report and poll on the difficult economic position of young people in the UK: Class of 2006 - a lifebelt for the IPOD generation.

The report shows that a combination of rising taxes, student debt repayments and pensions contributions will give the average graduate aged 21-35 an effective tax burden of nearly 50 per cent early in the next decade. The report calls on the Government to make the improvement of the economic position of young people a key theme of next year’s Spending Review, based on a commitment to long term public spending discipline to allow the overall tax burden to be reduced.

Just as most marketers don't understand the financial strength of the 50-plus they don't undestand the financial vunerability of the 18-34 year olds.

Full report: Class of 2006 - a lifebelt for the IPOD generation Dick Stroud

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