Travel, 50-plus and online - a good

Hotel and resort company Warner Breaks has abandoned traditional advertising and will channel its £1.5m budget solely into online marketing campaigns.

The company, part of the Bourne Leisure Group, has beefed up its Web-based work in a bid to boost sales among the over-50s market. It operates 13 hotels and resorts across the UK, and says the shift is in line with the recent surge in internet usage by the target demographic.

The change in marketing strategy is part of Warner Breaks' plan to boost online bookings, which recently surpassed targets set earlier this year by almost 15%, according to the company.Dick Stroud