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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, September 02, 2006

Savings account for over 50s

Norwich and Peterborough Building Society is about to launch a new 50 Plus Savings Account. The account doesn’t seem to offer anything special to the over-50s other than a good rate of interest. What more do you want of a savings account other than a decent and guaranteed rate of interest?

What is interesting is that the account uses a passbook, unlike many high interest accounts that are card or Internet only.

Looks to me that Norwich and Peterborough Society have done some hard thinking about their customer base and come up with an attractive product. Dick Stroud

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