PR 2.0 – what a great name

Mary Furlong & Associates is a well known West Coast marketing consultancy that specializes in the Boomer generation. The company is probably best known for its $10,000 Boomer Business Plan Competition.

The company has just launched a new PR service, which is nothing unusual. What is different is that this service (PR 2.0) great name specializes in reaching consumers through weblogs, e-newsletters, podcasts, Web promotions, mobile devices and other emerging digital channels.

This an the previous blog posting illustrates the importance of interactive media to the 50-plus. It is great to see some organisations are waking up to this fact. Well done Mary Furlong & Associates.Dick Stroud