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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, September 06, 2006

Leaping Elixir


If you are a regular reader of this blog you will know that I have a thing about the 50-plus being portrayed as a bunch of leapers. (see post August 25th).

Well another leaper has appeared on the scene.

To quote from the press release:

Elixir News is an independent news source bringing you the latest developments in anti-ageing from around the world, enabling you can make informed choices about your health so that you can live life to the optimum.

It is the intention of Elixir News to fairly report and investigate the facts. If we consider that any claims for products/services are bogus or unsubstantiated we will say so. If you have had negative experiences with businesses in this sector please let us know and we will take up the challenge. We also report on our positive experiences with products and services.
Worth a look. Dick Stroud

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