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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, September 21, 2006

Financial services industry Web sites

For the last couple of days I have been chairing a conference about the Finance Industry and the 50-plus.

My session was about improving the effectiveness of web sites for the older buyer of financial services. Want to have a look at the presentation? Dick Stroud