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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, September 06, 2006

(F)+E+E+O=$

The Brits are known for being a retiring bunch. We just don’t sing our own praises. So when I see somebody acting in the diametrically opposite way I always have a tinge of admiration – irrespective of whatever they are saying.

I recently came upon this lovely quote from a consultant’s web site.

My name is Valerie VanBooven. You've probably heard of me -- or heard me speak. One of my hottest, most in demand speech topics and consulting specialties is -- "Senior Service Marketing Magic" -- and we get rave reviews from the people who acquire and use my AmazingSenior Service Marketing Systems and Strategies.

Ms VanBooven goes on to say: “It's all about the marketing trifecta and a couple of simple formulas that make a world of difference in a senior service providers bottom line...it's about message-market-media matching and I(F)+E+E+O=$”


For a lesson in self promotion you could do a lot worse than have a look at this lady’s web site. Dick Stroud

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