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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, September 12, 2006

Boomer Bank: no fees, service with a smile

This is the title of a very amusing article by Bernard Salt in the Australian. It relates the way that young Australians are turning away from traditional banks and using their parents as a source of money.

I don’t think the title is totally accurate – more like no fees, service with a begrudging growl. Dick Stroud

posted by Dick Stroud  

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