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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, September 08, 2006

Big and really big

Big.com is an interesting idea. A search site that displays the results in large text. I guess that it is aimed at the older market? The site doesn’t say very much about itself,so it is difficult to be sure. The person who told me about the site said that the owners could probably make more money by selling the domain. I think she is right.

Forgotten your specs – go to big.com Dick Stroud

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