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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, August 03, 2006

Vanity is alive and kicking

OK, I admit it. I still get a kick out of being quoted in articles about the 50-plus. Even though 57% of India's population is estimated to be under the age of 25 it is heartening to see that marketers have an interest in the country’s 50-plus market.

In has article, a brave grey world, Ramanujam Sridhar (CEO, Brand-comm) makes extensive use of my articles and books on the subject. I am honour bound to say it is worth reading the article. Dick Stroud

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