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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, August 25, 2006

Vain? Just a bit.

The Marketer’s Response to the Aging Population: A Mixture of Fear, Apathy and Muddle

If you take a trip to AARP’s Global Aging Program web site you will find a first rate article that is definitely worth a read. In fact you should stop whatever you are doing and read it now!

It is by a certain Dick Stroud so I am just a tad biased. The Author

posted by Dick Stroud

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